OTT Trends and the Growth of FAST Streaming Services

These days, OTT services are receiving a lot of love from users.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

There are many reasons why OTT has become popular.

First, users can access many genres in one get more info place, giving them more options.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Another benefit is its lower cost compared to classic TV services.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

As a result, attention toward free services is increasing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

Recently, FAST services have gained attention as an example of ad-based streaming.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

Free streaming’s strongest point is that users don’t need to pay.

Another plus is the wide range of available programs.

On the downside, ads interrupt viewing experiences.

Also, content quality may be lower than paid OTT services.

OTT and free platforms are expected to grow further.

Advertising-supported services will likely attract more viewers.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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